It’s been 3 four months and you’ve seen absolutely no results from your search engine optimization (SEO) strategy. The question is – why?
In SEO terms, 3 months is not a long time, but you would typically expect to see some improvement in your rankings by now, which would lead to a boost in traffic. If not, then you’ll probably start to wonder what’s going wrong.
Whether you’re trying to do a bit of DIY SEO or have hired an SEO freelancer or agency, it’s important you’re aware of the potential reasons why your SEO strategy isn’t working. Through the process of elimination, you will then be able to identify the fault and make the necessary changes to create an SEO strategy that gets results.
So, what’s going on?
1. Your website’s too slow.
All the time, effort and expense that has gone into implementing your SEO strategy could be undermined by something as simple as a website that takes too long to load. While having a fast, mobile-optimized website was always a recommendation from Google, now load speed is a fully-fledged ranking factor in desktop and mobile searches.
In practice, if you already have a fast website but a competitor’s site is a tenth of a second faster, it’s very unlikely to make a difference. However, if your website takes more than around 3 seconds to load, what Google describes as ‘noticeably slow’, you could be affected.
2. Your on-page SEO isn’t in order
No matter how much time you allocate to SEO tactics such as link building and blogging, if your on-page SEO isn’t up to scratch, you won’t get results. There are numerous on-page factors that will help to increase your rankings on the search engine results pages (SERPs). That includes:
- Content quality – Your on-page content must be original, useful, well-researched and published on your site before it appears anywhere else.
- Page titles and meta descriptions – This is an extremely important ranking factor. When the search engines are ‘reading’ your pages, they check the page title, meta description, headings and content to understand what the pages are about. It can then be ranked as SERPs.
- Formatting and headlines – Your content should be properly formatted with headings and subheadings. The text should be split into three or four-line paragraphs and well-spaced to make it easy to read.
- Images and other multimedia elements – You should include images on the page and other multimedia elements such as video or moving images if they’re relevant to make the page more interesting.
3. You don’t have enough inbound links
Creating inbound links from other websites to your site (known as ‘backlinks’) is an incredibly important part of any successful SEO strategy. Earning high-value links is a primary ranking factor in Google’s algorithm. Why? Well, if your website is kinked to by lots of other websites in your industry, it shows Google that you’re trustworthy, relevant and authoritative in your industry, and that’s exactly the type of content Google wants to show its users. That means you’ll benefit from higher rankings.
If you don’t have many inbound links, start creating high-quality content that answers your customers’ questions. By marketing that content to bloggers and other authorities in your field, you’ll build more links and receive higher rankings for relevant searches.
4. Your SEO provider doesn’t know what they’re doing
Most small business doesn’t have the time or the resources to run their SEO campaigns in-house, so instead, they hand over the reins to SEO consultants and SEO agencies, who do the important work for them. However, the level of expertise out there varies tremendously. If you’ve been working with an outsourced SEO ‘expert’ or agency for a few months and are still not seeing results, you need to ask why.
Warning signs that your SEO provider isn’t up to scratch include:
- You have no visibility about what’s being done
- There’s no noticeable improvement in rankings, traffic or leads.
- Changes to your site or content that’s being produced don’t look or read right.
- There’s no meaningful reporting or contact
- There’s no way of measuring results
- There’s no monthly guidance on the opportunities that have been identified.
Although SEO is often portrayed as highly technical and complicated, there’s a tried and tested pathway to success that WILL generate results. If you’re not seeing those results, it’s time to work with someone else.
Not sure how to plan a successful SEO strategy?
Then that’s something we can help you with. To find out more, please get in touch with our team today. http://mtbstrategy.com/